Internet Users Turn Addicts Essays (946 words) -

Internet Users turn Addicts Matchmaker.com: Sign up now for a free trial. Date Smarter! Internet Users turn Addicts If you're an Internet user, you know who you are. They are among all of us in society, although many may choose to not acknowledge that they too, frequently use the Internet. As I sit here and look across the street, I see a man in front of his own computer; the screen glowing against the window behind him. He does not use his personal computer for work, he is a farmer. He has become what is known as an "Internet Junky". The addiction begins innocently. At the start, you are not even aware of the possibilities that may form from your excessive computer use. You begin to take an avid interest in e-mailing with your friends and family. Once the novelty of keeping in touch with your colleagues wears off, and researching starts to bore you, you may possibly expand your computer usage to chatting. Yes, chatting. It is something that is becoming more acceptable in our lives, but it is still looked down upon by many skeptics. Chatting through the Internet involves choosing an appropriate nickname for yourself (IE: Fisherman), and then finding a room where you feel compelled to spend time in. Once you've entered the room, other fellow chatters may say, "Hello...a/s/l (age/sex/location) please." And so begins the addiction. Once you become involved in meeting people online, it is difficult to break such a habit. You may even make a daily habit of it. People have been found to carry out exactly the same behavior, not only across the nation, but across the globe. In any one room, you may come across people from five different countries of the world. Granted, not everyone who stays online for hours on end, are enveloped in chatting, but it is more often then not, the cause for Internet Addiction Disorder (IAD). (Goldberg, MD) The prevalence of Internet Addiction Disorder has been increasing in number, hence a support group, among many, The Internet Addiction Support Group (IASG) has been developed. IAD, a "maladaptive" pattern for Internet use, is leading to impairment and/or distress caused by three (or more) of the following, at any time in a period of one year: "A) A need for markedly increased amounts of time on Internet to achieve satisfaction, B) Markedly diminished effect with continued use of the same amount of time on Internet.", C) Reduction in Internet use which has been prolonged. (Goldberg, MD) Symptoms of Internet Addiction Disorder include: "A) Psychomotor agitation, B) anxiety, C) obsessive thinking about what is happening on Internet, D) fantasies or dreams about Internet, E) voluntary or involuntary typing movements of the fingers." These symptoms begin to cause conflict in "social, occupational, or another important area of functioning." People who become addicted, use the Internet to relieve or avoid withdrawal symptoms, which are similar to those brought on by the halt of drug use. The disorder is recognized by the "persistent desire" or "unsuccessful efforts" to minimize the Internet use. (Goldberg, MD) On June 14, 1998, ABC news reported that an "Internet crazed" Cincinnati woman was arrested for neglecting her three young children. The woman reportedly spent 12 hours straight online, while her hungry kids were locked away in a room so she could be online without interruption. (Associated Press) The Internet is rapidly becoming an addictive source to a lot of its users. Use of the Internet include: students, housewives, and business professionals. Some of these users spend a minimum of thirty-eight hours per week on the "net"; hence, losing touch with reality and reeking havoc on their studies, family lives, and even their careers. Based on level of addiction, there are three groups of Internet addicts: A) the "I'm-not-addicted-users", B) the "I-only-use-it-when-I-have-to-users", and C) the "Internet Junkies." (netaddiction.com) The "I'm not addicted users" are those who try to convince themselves that they are not addicted to the Internet. This group includes college students who don't go online during the day to prove to fellow classmates that they can do without getting online; only, to stay up all night in a chat room. College students are not the only people who fit in this category though. In general, these users are addicts but portray themselves otherwise in the presence of people. The "I only use it when I have to users", are those who make convenient excuses to go online. And finally, the "Internet Junkies" are unlike the addicts in the previous two groups, these users neither sneak online nor make excuses to get online. They put their lives on hold while

Has the Gothic novel tradition influenced Jane Eyre Essay Example

Has the Gothic novel tradition influenced Jane Eyre Essay Example Has the Gothic novel tradition influenced Jane Eyre Paper Has the Gothic novel tradition influenced Jane Eyre Paper Essay Topic: Jane Eyre Literature I believe that the gothic novel tradition has indeed influenced the novel that is Jane Eyre. Most gothic novels contain supernatural encounters, remote locations, complicated family childhood, ancient monad homes, dark secrets, suspense and a successful conclusion. The story contains the majority of these elements. The romantic section in the novel has a fairytale theme; this is quite common if the story is to follow the gothic tradition. We meet the Byronic hero Mr Rochester and therefore we expect a damsel in distress but Jane never presents herself in this manner. In fact, it is she who rescues Mr Rochester and Jane becomes the heroin. He laid a heavy hand on my shoulder and leaning on me with some stress, limped on to his horse. Soon afterwards, Mr Rochester and Jane fall deeply in love with one another, but due to the gothic tradition, there must be someone or something that must block Jane from achieving true happiness. According to the gothic tradition, good will overcome evil. We are not sure what evil Jane will have to overcome but it appears in the form of Bertha. Bertha is indeed a true gothic character. : The only place in Thornfield where Jane is forbidden to explore is the third floor of the mansion. This gives suspense and curiosity to find out what or who is in the third floor. At first, it seems that the servant Grace Poole is this person but soon afterwards, it is Bertha. The gytrash is in fact Mr. Rochester dog in the novel. This great northern -english loyal companion gives a supernatural theme. It was exactly one form of Bessies Gytrash The moon plays a key role in the whole novel as it is thought of as a mystical, magical creation and it seems to always appear when a chapter is about to open in Janes life. Before leaving Thornfield in order to seek a good education at Lowood, the moon appears. The moon was set, an it was very dark. The moon gives a very gothic symbol to the story. In the majority of Victorian, gothic novels there are usually frequent murder attempts on either the main character(s) or a meaningful person that gives hope and joy to the main character. In the novel the murder, attempts are on Jane. My wedding dress and veil stood open, Sophie? I cried. A form emerged from the closet: it took the light and observed my garments nd then my blood crept cold through my veins. Mr Rochester, this was neither Sophie nor Leah, it was not Mrs Fairfax: it was not even that strange girl Grace Poole. It was a great woman with long brown hair and I shivered just looking at her. The pair, Mr Rochester and Jane continue this conversation on how this strange woman had a dagger and how frightful her face and body looked. However, Mr Rochester gives repeated excuses on who this woman was. We are given a premonition that either Mr Rochester knows whom this women was or that he had some part in it. Most gothic novels also have remote locations that are full of unhappiness and great darkness/evil. In the story, we are given three examples of this, which are Gateshead, Lowood and Thornfield and at these places Jane find distress and heartbreak. While Jane is staying at Gateshead with her cousins and aunt, The Reed family she is mocked and punished for no reason whatsoever. This creates a permanent emotional scar throughout Janes life. At Gateshead, Jane is not accepted as part of the family but is tormented, as she believes happiness will never exist for her in her lifetime. This also tells us that Jane had an unhappy childhood Mr Brocklehurst takes advantage of Jane, as she is less powerful even tough she had more passion. He makes her isolated and to be made a fool of so her friendship with Helen Burns seems an unlikely event to happen. While at Thornfield working as a governess she and Mr Rochester are about to marry, however on the wedding it is interrupted by Mason and his solicitor. They both claim that Mr Rochester already has a living wife. This wife is the terrifying figure the Jane saw in her bedroom and who seemed to try to murder her. There is a lot of suspense as the reader is curious to find out whom this strange character is. This character is Bertha. Bertha stands in the way of love between Jane and Mr Rochester as long as she lives. In the Victorian age, someone who had an affair was seen as an evil spirit but divorce was also frowned upon so that was not an option either. It seemed as though the marriage and their love would never be seen through. There is frequent suspense in the story and there are two good examples of this. Bertha whom I have mentioned earlier and when Jane is locked in the red room as a child for a punishment. A ghostly figure stood before me here she seems to have seen her uncles ghost whom died before Jane came to live at Gateshead. This gives three main elements. Terror, the thought of seeing a ghost, Suspense what will happen next while the ghost is still in the red room and a super natural encounter for Jane. Blood acts as both a physical entity and a love entity in Jane Eyre. Why the obsession with blood? This is all due to the gothic style writing. There is another novel that is nearly entirely to do with blood. This novel is of course the famous story of Dracula. Perhaps Charlotte Bronte got the idea to use blood in Jane Eyre by seeing how successful it was in Dracula. This remains a mystery unsolved. The blow passage is taken from an English review of Jane Eyre: Blood acts as a physical entity and when spilled it indicates that a boundary has been crossed. When Jane is hit by her cousin with a book she bleeds from the head, her torment has endured to long so she fights back. While striking John Reed, she was caught and punished. In the red room, she fells primal feelings, jealousies, rages, deprivations and especially hatred towards the household members. Later in Jane Eyre, blood is a symbol of depravity; love craving out of control and it is spilled in the supposedly unnatural attempt of Bertha to assert her. Locked up in the attic of Rochesters mansion her lips full of blood, gives a symbol of sensuality ant twist, Bertha awaits the opportunities she fights for to express her carnality. She always does so by drawing blood. Compare these eyes with red blood eyes yonder. The clear eyes are Jane, the red eyes Berthas. This tells us that Jane with the clear eyes seems to be good but Bertha with the red eyes seems evil. This extract gives us a clear view of what blood is all about in the novel. For me the ending is quite childishly written, however most gothic novels end with harsh and difficult decision. Jane is torn between loves with St. John Rivers and Mr Rochester. With St John rivers she can live a happy life but it seems that Jane will never feel true love if she makes this decision. With Mr Rochester, she can experience true love but she will be restful at the fact she is being unholy by marrying Mr Rochester while Bertha still lives. It is St John Rivers Vs Mr Rochester. Conveniently, a fire kills Bertha but Mr Rochester survives at a cost of his eyesight, but Jane still feels love for him. This ending was rushed in my view. I believe there should have been a lot more thought put into the final stages of the novel rather than see this fairytale, happy ending which exists today.

'The Pleasure of Architecture' Bernard Tschumi Essay

'The Pleasure of Architecture' Bernard Tschumi - Essay Example Predicting Reactions to Architecture There are specific expectations which are associated with architecture and which build an understanding of what will be accepted or rejected. This begins with the ideology of social and cultural acceptance of what is pleasurable and what is rejected within a given society. When looking at Tschumi’s response to architecture, it can be found that he believes there is always an undertone to architecture. In the past, this was based on the concepts of morality and the aesthetics of a design, specific to geometries, use of space and other ideologies of the use of materials for a building (Tschumi, 1977: 214). The same concepts are used for today, specifically with the definition of aesthetic pleasure which is termed by society, culture and the other buildings that have been used within society. Creating a specific atmosphere which is set with the normal ideologies within a society then helps to create a sense of prediction if the architecture is recreated with these elements in mind first (Tschumi, 1977: 214). ... This is placed emotionally and cognitively by an individual and the way in which they feel when surrounded in a specific environment. If one uses the space in a way which is considered as acceptable in society, while triggering beliefs, then it will help with the acceptance of the architecture. For instance, if a space uses greenery, flowers and statues around a building, then it may signify peace and tranquility. This automatically allows the architectural space to become acceptable and to have a positive response from any given culture (Brown, Gifford, 2001: 93). Identifying Pleasure The context which is used in architectural space which is known to create a specific reaction is determined by specific definitions of pleasure. The first of these is with the pleasure of space. When building or landscaping, there is a specific amount of space which can be used in between the main construction. Balancing this automatically creates a specific response, specifically with using the symmet ry in a way which is pleasing to the eye. This is followed by the pleasure of geometry and order. As one categorizes and defines the order of architecture, there is the ability to alter the pleasure of a room because it creates a cognitive and emotional response as a part of the room. The values of this are furthered by creating practical spaces, not only for enjoyment, but also for social acceptance of what a specific space is used for. If one wants acceptance with architecture, then the space has to create a sense of pleasure with these three aspects to build a social and cultural relationship to the building (Tschumi, 1977: 216). The different concepts which relate to architecture

Business Report Essay Example | Topics and Well Written Essays - 1250 words - 4

Business Report - Essay Example The most recent count of the dead in 7,000 and rising, and as rescue efforts escalate various problems are starting to emerge relating to the difficulties in distributing aid, and the challenges in successfully managing the logistics tied to the relief process. In some areas that are the most badly hit and where the people have been chronically in need of help, the aid simply has not arrived. It is in this spirit that this business report is written, with an eye to exploring new products that can be deployed and used in disaster areas such as Nepal, with the aim of helping the displaced Nepalese in the most effective manner. The logistics of delivering aid to those who are most in need of them in disaster-struck areas such as Nepal require novel solutions, and require creativity in the use of available new technologies and products in order to crack seemingly intractable problems, save lives, and give hope to both rescue providers and the most desperate and destitute victims. The ear thquake in Nepal and the dire situation of the people who are in the disaster areas highlight the importance and the urgency of the use and availability of such new products. The problem lies in unearthing these products and creatively making use of them for them precisely in order to help in the direst situations in badly hit parts of Nepal and other such zones of disaster. The purpose of this business report is to present new products that can be deployed and used in disaster-hit areas (Khan; Burke).

EVOS Office Essay Example for Free

EVOS Office Essay The Exxon Valdez oil spill in 1989 is considered as the worst environmental challenge that the state of Alaska has faced over the years. The incident led to the spillage of around eleven million gallons of oil from the Exxon Valdez tanker which immediately affected the immediate environment which resulted to the ecological imbalance within the water system affecting marine life and the loss of thousands of sea birds that dwell in the area. (â€Å"Crude Awakening,† 2008) Since the incident, Exxon Mobil has tried to resolve the problems and the impending threats and risks that come with the spread of oil within the water system by transforming the mission of the company as it inches forward to alleviate the effects of the oil spill. The mission of Exxon Mobil is to keep up with the growing demand for energy all over the world by providing and facilitating the abundance of oil and gas resources under the dimensions of financial stability, the adaptation of technological innovations, and efficiency and superiority in presenting the goods and services of the company. (Exxon Mobil, 2008a) To strengthen the position of the company in terms of social responsibility, it upholds the highest standards of ethical conduct by implementing principles that meet the conditions of ethics and morality. The guiding principles that Exxon Mobil observes are defined for both the internal and external members of the organization. Exxon Mobil acknowledges the role of stakeholders in the success of the company by working on improving products and services to ensure the return of investment and financial stability. For the company’s consumers, Exxon Mobil undertakes the responsibility of satisfying them, despite diversity or varied preferences. Aside from the company’s consumers, Exxon Mobil also follows guiding principles in handling employees. The company strives to sustain a highly competitive pool of staff, personnel, or employees by hiring, recruiting, and looking after the needs and demands of able individuals who meets the mission, goals, and objectives of the company. To enhance corporate social responsibility, Exxon Mobil observes practices that are geared towards satisfying the expectations of communities. Exxon Mobil assures society of their will to become a valuable asset of the community by adhering to and respecting laws, whether domestically or internationally, and consider the multicultural diversity at all times. (Exxon Mobil, 2008b) Due to the Exxon Valdez oil spill, the company has worked towards transforming the mission statement of Exxon Mobil by incorporating other goals or objectives to address the problems brought about by the incident. Apparently, the company established the Exxon Valdez Oil Spill Trustee Council following the incident that damaged the ecological environment in Alaska. The mission statement of the council constitutes the determination of the company to re-establish the natural environmental conditions of the immediate location of the situation under the dimensions of the desirable quality of life based on set standards of living. (â€Å"Restoring the Resources,† 2004) Exxon Mobil’s focus included the mission of addressing environmental concerns that will lead to the restoration of the ecosystem in Alaska. The company exerts time, effort, and resources in conducting research, establishing plans for restoration, monitoring the progress or changes in the environment, providing reimbursements as payments for damages and other costs caused by the oil spill, working on the establishment of means of protecting the habitat or ecosystem in the area, and such. (NOAA, 2008) Overall, the oil spill in 1989 caused Exxon Mobil to become aware of the effects and influences of the incident to the environment. Since then, it has included in its mission not only the restoration of natural environmental conditions in Alaska, but the continued protection of environmental systems not only in the area but all over the world as well. References â€Å"Crude Awakening. † (2008). Retrieved November 23, 2008, from The International Bird Rescue Research Center. Website: http://www. ibrrc. org/Exxon_Valdez_spill_1989. html Exxon Mobil. (2008a). What We Do. Retrieved November 23, 2008, from Exxon Mobil. Website: http://www. exxonmobil. com/Corporate/about_what. aspx Exxon Mobil. (2008b). Guiding Principles. Retrieved November 23, 2008, from Exxon Mobile. Website: http://www. exxonmobil. com/corporate/about_operations_sbc_principles. aspx NOAA. (2008). About NOAA Fisheries’ EVOS Office. Retrieved November 23, 2008, from The National Oceanic and Atmospheric Administration’s National Marine Fisheries Service. Website: http://www. fakr. noaa. gov/oil/ â€Å"Restoring the Resources. † (2004). Retrieved November 23, 2008, from Exxon Valdez Oil Spill Trustee Council. Website: http://www. evostc. state. ak. us/Universal/Documents/Publications/AnnualStatus/2004AnnualReport. pdf

The Outsiders Essay -- Essays Papers

The Outsiders The title of the story is The Outsiders. S.E. Hinton wrote it. Dell Publishing published the book. The main characters include Ponyboy, Darry, Soadapop, Dally Winston, Johnny, Cherry, Two-Bit, and Marcia. This story is about a guy names Ponyboy who is a â€Å"greaser†, a member of a group of lower-class youths who wear their hair long and greasy, wear jeans and ripped-up T-shirt, and are at odds with the rich-kid bullies known as the â€Å"Socs†, shorter name for socials. One day, as Ponyboy is walking home from a movie, he is jumper and beaten by a gang of Socs. At the last minute, his gang of greasers (including his brothers Darry and Sodapop, who raised Ponyboy now that their parents are dead,) the hardened hood Dally Winston, innocent Johnny, and wise-cracking Two-Bit see what’s going on and save him. The next night, Ponyboy and Johnny go to a movie with Dally. There they sit behind some attractive Socs girls and dally hits on the obnoxiously. After Johnny tells him to stop, Johnny and Ponyboy sit with the girls, Cherry and Marcia, and Ponyboy and cherry discover to their mutual surprise that they have a great deal in common. Two-bit appears, and the three gr easers walk the Socs girls back to Two-Bit’s house so that he can drive them home. On the way, the run into Bob and randy, the girls’ drunken boyfriends, and the girls agree to leave with them in order to prevent a fight between the Socs and the greasers. Ponyboy is very late getting him, and his bro...

Air Asia Essay

1.Threat of new Entrants The extent of barriers to entry depends on the strength of- i)Customer has little brand loyalty. If consumers of Airasia do not have brand loyalty, then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Airasia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Airasia. ii)High capital requirement. The industry of airline needs large volume of start-up capital. The cost of setting up of offices, buying or leasing aircraft, hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Airasia. iii)Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger sales ticket, Airasia also include holiday packages which is affordable around Asia. Airasia has good connection with hotels and tourism companies around Asia, which it is hard for new competitors to compete. iv)Low switching costs. Customers do not need to spend more on switching to another airline. The price would not be very significant in differences, which it depends on the availability of competitor’s services and suitability of the flight time that prompts them to switch. v)Moderate access to distribution channel. Airasia is the first airline company to enable customer book and purchase air tickets online in Malaysia. This makes its website www.airasia.com very famous among frequent travelers. Although new competitors can create a website for their company, it is quite difficult to compete with Airasia’s website. The website is known of its simplicity and user friendly. Thus, new competitors are difficult to make known their websites to travelers. vi)Strict government regulations. In obtaining license and permit to operate  an airline company is quite restricted. This is because in Malaysia, the airline industry is very competitive already and that the government also wants to protect the interest of its national airline, MAS which is operating on loses a few years back. 2.Rivalry among existing firms The strength of this factor depends on: i)High numbers of rivals. There are approximately 59 low fares and no frills airlines compete with Airasia. Among of them are Tiger Airways, JAL Express, JetStar Airways, Air Arabia and etc. Some of the airline does not compete directly with Airasia, but it competes indirectly in routes that Airasia does not fly. Thus, the higher the number of competitors, the more fierce the competition. ii)High fixed cost. The airline industry incur high fixed cost which consists of finance cost, hire purchase, and staff costs. The airline companies have to gain more market share to cover the fixed costs. In doing that, constant price reduction is done by them to compete with others. Thus, the rivalry is strong. iii)Customers easily switch. The nature of airline industry is that customer’s priority is to look at price and flight schedule that suits them the best when buying air tickets. The main purpose of using the airline services is to get to the destination intended. Customers can switch to other airline easily which makes the industry so competitive. iv)High exit cost. It is hard for an airline company to exit the industry. It is because the cost is high in paying the loans, staff retrenchment and flight cancellation refunds. Even making losses, the companies have to get running to cope with fixed costs. This makes the industry very competitive. v)Products are similar. As mentioned earlier, the main purpose of using airline services is to reach the destination. Every airline provides similar  services to customers. Though Airasia provides other added services like hotel booking, and tour packages, it is subject to the customer’s choice. An industry with similar products offered is highly competitive. 3.Threat of Substitute product i)Easy to switch. There are about 59 low cost airlines competing in the industry. The airlines serve over one hundred cities and islands across the sub-continental regions of South Asia, Southeast Asia and Northeast Asia. Although some of the budget carriers only fly domestic routes within the country of origin, while only a few operates international routes connecting nearby countries, customers will always look for alternatives. ii)Performance of substitutes. Performance of other airlines are quite similar with Airasia’s given there is no obvious product differentiation. Performance of airlines normally consists of the accuracy of take off time, aircraft performance and staff services. So far, Airasia had constantly reviewed its performance and improve its services. iii)Relative price. The price of substitutes are about the same with Airasia’s. Some of the airlines offers cheaper price to achieve profitable passenger loads. The price offered depends on the time gap between the booking date and flight date. The longer the date, the cheaper will be the price. If the tickets are purchased last minutes, the price will be about the same with premium airlines like MAS and Singapore Airlines. Thus, in this situation customers would switch to the premium airlines. 4.Bargaining power of buyers i)No significant product differentiation. The only difference Airasia’s product with others airlines is the holiday packages offered. Most of the low cost airlines concentrate on providing flight services only to customers. There is some offers hotel booking at the city that the airline flies to. However, Airasia makes the difference by providing holiday packages like example 3 days and 2 nights to Bali at RM800 per pax includes  flight ticket, accommodation and travel guides. For customers who do not want to follow the travel agencies and enjoys freedom, they will look for Airasia’s packages, but the customer’s portion of this type is small. Thus the bargaining power of buyers is strong as the main thing they look for is to fly to destinations. ii)Low switching costs. Cost of switching to other airlines is low, so bargaining power of buyers is strong. Airasia is not the only airlines operates in Asia. Other than that the price offered by other competitors are not much different. The customer choice is subject to their convenience and flight schedule that fit them best. iii)Portion of buyers expenditure on airline is moderate. This factor depends on portions of income an individual earns. The higher the portion, the more the customer look for cheaper price and thus, the stronger the bargaining power of buyers. Eg when a student without earning any income, will look for the cheapest price available as the portion of his expenditure will be very substantial. iv)Customers have access to market information. The IT world had emerged since 20th century. Many big and success companies in the world uses IT and e-commerce to operate. Without IT, the business had boundaries and international business will be prohibited. With worldwide web, information can be gathered on one click. Customer’s access to the current airline market information is easy and available all the time. The airline companies have less room for negotiation. Thus, customers had strong bargaining power. v)Buyer’s power concentration in many hands. Most of the airline company customers are individual travelers, only some travel in groups. So the air tickets are purchased individually. The airline companies are not relying on a few groups of customers only. Thus, the bargaining power of buyer is strong. 5. Bargaining Power of Suppliers i) Supplier concentration in a few hands. The supplier of airline companies is the fuel supplier, foods supplier, merchandise supplier and aircraft supplier. There are few suppliers in the market, eg the aircraft supplier, the companies are either Airbus or Boeing. In this case the power of supplier is strong. Other supplier like foods supplier and fuel supplier, the term of the supply must be based on the market condition. The supplier cannot increase too much of its price or risk losing long term business with the aircraft companies. ii)High switching costs. Most of Airasia’s aircraft are Airbus models. Previously the company used Boeing models, which they lease it and the company had since phased out most of the models and replace with Airbus. If Airasia is to switch to Boeing again, then the cost will be high, because training cost for employees to suit the aircraft features must be provided. Other than that, the technology used by Airbus is the most advanced, thus Airasia must rely to the Airbus engineers to do maintenance of the aircrafts and seek advices. Thus, bargaining power of suppliers is strong. iii)Relative lack of importance of buyers to supplier. Airbus is a UK based aviation company. Its customers come from around the world. So far 9,113 aircraft had been ordered, out of which 5,408 aircraft had been delivered by the company. Airasia had ordered 200 aircraft from Airbus and so far only 54 aircraft had been delivered. The percentage of less than 1%, 0.99% proves that Airasia is not Airbus’s important buyer. Thus, Airbus had strong power over Airasia.